Role of Internet Marketing

Internet marketing has obviously been gaining significant importance more particularly during the last 10 years. Some treat it as another channel for marketing. It is true that it enables a company to increase the top line through internet marketing. But it is also used for gathering information and using the information to make an informed purchase whether they are done online or offline. This ofcourse excludes the impulse purchase. Does this mean, that internet marketing will eventually dominate the entire marketing and advertising efforts of an organisation for the simple reason that an organisation, no matter what kind of advertisement strategy they design, an educated consumer will still surf over the net to serach for the best price and the best deal ? Will this overtake other forms of marketing and advertising?