Business Case Factory

Have you ever noticed that 90% of the cases we study at London Business School are written by Harvard Business School. These cases study are purchased by all business schools across the world who pay a fee per copy. Obviously this is a huge revenue generating business for Harvard. What has enabled Harvard to gain this competitive advantage over other business schools.

My sister is presently considering a business idea!
Establish a case writing company. Develop cases that reflect the current business environment and provide students better tools to succeed in these turbulent times. Write cases on the developing markets of Russia, China, India and Africa where business opportunities are different, and so are the challenges.

Is there a viable business idea here or is this just one of her fancies??
What does she need to kick off the ground?? What will enable her to build a venture that gives competition to Harvard??

Role of Internet Marketing

Internet marketing has obviously been gaining significant importance more particularly during the last 10 years. Some treat it as another channel for marketing. It is true that it enables a company to increase the top line through internet marketing. But it is also used for gathering information and using the information to make an informed purchase whether they are done online or offline. This ofcourse excludes the impulse purchase. Does this mean, that internet marketing will eventually dominate the entire marketing and advertising efforts of an organisation for the simple reason that an organisation, no matter what kind of advertisement strategy they design, an educated consumer will still surf over the net to serach for the best price and the best deal ? Will this overtake other forms of marketing and advertising?